Style Guidelines – Graphic Design

Primary logo

The LocEssentials logo is a two-toned blue cap with the letters LOC in a box in white lettering on the front panel.

Eventually, we can print baseball caps as LocEssentials swag.

Alt text: Two toned baseball cap in blue with the phrase Loc in white lettering enclosed in a white square on the crown

Primary logo – tilted

The tilted LocEssentials logo is used in the top left corner of branded documents and in the top left corner of presentation slides, with the exception of the title slide, which uses the primary logo. It’s also used across the LocEssentials website.

Alt text: Two toned baseball cap in blue with the phrase Loc in white lettering enclosed in a white square on the crown tilted up

Logo on pink background

The primary colors of LocEssentials are pink and blue. 

These colors are meant to be reminiscent of the transgender flag.

Alt text: Two toned baseball cap in blue with the phrase Loc in white lettering enclosed in a white square on the crown tilted up on a pink background

Primary Color Palette

Accents

Background

LocEssentials courses hosted on Google Classroom

Image descriptions: This image is inspired by the desire to convey the primary market specializations of the United States and Mexico without centering the status quo in the United States.

Alt text: Stylized blue and green globe focused on North America tilted to the right on a pink background representing regional localization

Modality: The courses are hosted on Google Classroom and Google Drive; current offerings range from 1-2 months

Courses originally commissioned by the TLI program at UIC, Mexico City

Image description: This image is inspired by Mexico’s flag and dark green school color used by the Universidad Intercontinental in Mexico City.

Alt text: Black eagle grasping snake silhouette inspired by Mexico’s flag on a UIC dark green circle with a burgundy background

Modality: 4+ month university course developed in Markdown language and hosted on GitHub pages

Courses taught in the Spanish Language program of UWM-SCE

Image description: This image is inspired by the mascot of University of Wisconsin – Milwaukee, USA, which is a panther, and it’s school colors of black and gold.

Alt text: Black panther silhouette on a gold sun with a dark blue background alluding to UW-Milwaukee’s mascot

Modality: This is a language practice application primarily based on JavaScript and hosted on GitHub pages

First LocEssentials courses developed fully under open source model

Image description: This image is inspired by the idea of our open source model taking root.

Alt text: Mangrove tree and roots silhouette centered on a white circle with a light blue background

Modality: These courses are fully accessible without registration on a locessentials.com subdomain